Your Customer Profile: 5 powerful questions to ask (before you design a webpage) (Podcast, Ep 4)

This podcast episode is part of Session #4 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/

Listen in as Flint McGlaughlin, Founder, MECLABS Institute and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, discuss your customer profile and data discipline.

Here are some of the most important insights from this class to consider when working with your target customer profile:

• A hypothesis might give you a powerful learning, but it might not be the right learning to move the needle
• The learning is always more valuable than the lift because, with the learning, we produce the ultimate lift.
• The marketer’s enemy is self-deception
• The lust for scale blinds us
• Zero in your messaging so it appeals to the customer’s direction (what they move towards or away from)

You can find MECLABS on Twitter @MECLABS.

Thoughts? Suggestions? Email us at [email protected].