Yeomans Web Design - How to craft a compelling 'One Liner' for your business.

How to create a 'One Liner' for your business.

1) Start with the problem.
Starting with the problem immediately gets the attention of those who have the problem and creates a tension that they want relieved, meaning they'll read more.

Another great thing to do here is literally name who you're talking to. This helps to filter your target audience from everyone else.

2) Solution.
Relieve that tension now by providing the solution to the problem. This is always going to be your product or service.

It really helps to name your company as the solution as well.
This helps to reinforce the idea that your company is synonymous with the solution to this problem.

3) Benefits.
Finish off by painting the picture of what it's like for the audience once you've solved their problem.

This can mean more time, more money, more respect and recognition, safety, security . . .

Whatever it is that the prospect will feel after working with you.

Here's how we've done this for our company:

PROBLEM:
Most professional service firms (target audience) lack the time or expertise to create a brand and website that gets real results.

SOLUTION:
At Yeomans Web Design (Name ourselves), we’ll build you an amazing website . . .

BENEFIT:
. . . that makes you stand out from the competition and get more leads that turn into clients.

Put it all together:
Most professional service firms lack the time or expertise to create a brand and website that gets real results.

At Yeomans Web Design, we’ll build you an amazing website that makes you stand out from the competition and get more leads that turn into clients.

What is the 'One Liner' for your business?
Let us know in the comments!