Why You DON'T NEED THIS To Launch A Clothing Line

Have you been wondering if you need a Lookbook for your brand? In this video, Mike Leisure from Proper Worldwide shares with us his thoughts on both traditional and digital Lookbooks and lays down all the positives and negatives when creating one for your brand. Learn more here: https://bit.ly/fromthegroundupio

Lookbooks are similar to showcasing a collection on a runway to present your latest and greatest collection. They can be very effective if you are a large or eclectic apparel or product company. But if you are a smaller company you may want to consider the planning and costs involved and whether it is worthwhile for your brand to create a professional Lookbook or style guide.
This video with John and Mike Leisure will assist your decision on whether your brand would truly benefit from a Lookbook.

If you're looking to check out more from Proper Worldwide be sure to find them on YouTube here: @Proper Worldwide

Huge thanks to @Mike Leisure for coming by the studio to show us how lookbooks are done!