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Website 201 - Beyond the Basics | Small Business Series



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Learn how to leverage your website to take your online sales and marketing efforts to the next level. You will learn in-depth strategies to drive quality traffic to your website; then provide your visitors with the right information and experience to convert them to customers.

This is a continuation of Website 101 - Getting Started: https://www.thefutureisunlimited.ca/website-101-getting-started-webinar-may27/

Presented by Laura Dunkley - Digital Marketing Consultant (MBEC)

0:00 - MBEC & Speaker Intro
2:50 - Agenda & Intro
5:37 - Design Trends
13:53 - User-Experience (UX)
17:29 - Best Practices - Google Webmaster
21:36 - Accessibility
23:53 - Website Features & Tools
27:11 - Website Strategy
33:50 -Track Performance & Measurement Plan
45:50 - Audits
55:19 - Planning & Management
58:30 - Marketing Campaign Scenario - Website Tactic
1:03:30 - Key Takeaways
1:05:13 - Q&A
1:18:00 - BONUS - Organizing Website Design Folders & Files
1:25:00 - Q&A - continued

To view other digital marketing webinars visit - https://www.thefutureisunlimited.ca/how-to-write-digital-marketing-plan-bootcamp-2020/
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