Webinar: Improving web surveys through visual design and usability

As part of our survey methodology seminar series - organised with City, University of London and NatCen Social Research - Emily Geisen (Qualtrics) delivered a webinar on Thursday 2 December 2021.

Emily discussed the relationship between the design and usability of online surveys. The presentation included practical tips for improving the visual design of online surveys in order to increase the accuracy of the data collected and reduce the burden on respondents.

The event was part of the City, University of London, European Social Survey and NatCen Social Research survey methodology seminar series.

About the speaker

Emily Geisen is a Senior Experience Management scientist at Qualtrics. She manages a team of 10 Project Managers in Qualtrics’ Sample Science and Delivery unit.

She specialises in improving data quality and reducing respondent burden in web surveys by employing best practices in questionnaire design, visual design, and user experience.

Emily has 17 years of applied experience offering client-focused solutions related to developing and evaluating survey questionnaires, designing methodological research studies, developing sampling designs, user experience, and measuring and reducing nonresponse bias.

Prior to Qualtrics, she managed RTI International’s Cognitive/Usability Laboratory and Agile Web Survey group.

She co-authored the book Usability Testing for Survey Research with Jennifer Romano. She is currently serving as the Editor-in-Chief of the online journal Survey Practice.

Ms. Geisen teaches graduate courses on Questionnaire Design (at the University of North Carolina) and Usability Testing (through the International Program in Survey and Data Science).