The Hard Truth Ep52 - Scaling B2B eCommerce To New Heights With Ian Leslie of Industry West & Bolt

Ian Leslie has been in marketing for nearly two decades and the past seven years of his career, have been in eCommerce. As CMO of Industry West, Ian helped turn a startup into a leading eCommerce provider of furniture to both B2C and B2B markets online. In this episode, we talk about all the things that lead to their success online on the Magento platform and how they evolved with the market. Ian is now a brand ambassador at Bolt, helping merchants get best-in-class payment technology with Bolt's new checkout operating system.

Check out the rest of the episodes on our Hard Truth About B2B eCommerce podcast page:

Download them for good on various streaming platforms:
Apple: https://podcasts.apple.com/us/podcast...
Shopify: https://open.spotify.com/show/0eEhAyd...
Google: https://podcasts.google.com/?feed=aHR...

What is Trellis?
Trellis is a forward thinking digital agency and information technology company that focuses on building scalable and effective websites for our clients. Our tactical approach to improving your website and web presence focuses on four major targets: Strategy, design, technology & operations, and post launch maintenance & marketing.

Trellis is a full service eCommerce solution provider that specializes in implementing websites based on popular platforms like Magento, WordPress, Shopify, and BigCommerce. Our capabilities allow us to plan and design a solution that not only meets your specific goals and budget today, but will also scale with you as you grow. Once a site is launched we stick side by side with our clients to help them improve the site and market the site to generate more customers.

Unlike many development firms, our work does not cease there. In order to achieve maximum ROI it is essential to invest properly in the continual expansion of your online reach while constantly monitoring and improving your website to keep your conversion rate high. Therefore we work with our clients on an on going basis to consistently improve their websites.

Trellis provides full-service web design, custom development, and eCommerce solutions. We are your go to partner for your digital transformation projects such as complex integrations or building an intuitive user focused brand experience. Our Boston-based team includes industry revered in-house business analysts along with technical, design and marketing resources that allow us to tackle any client need big or small.

Trellis has full service capabilities so that we can help our customers grow all the way from concept inception to post-launch enhancements, marketing, and support. We focus on helping our clients develop a long term infrastructure that can scale their business sales, marketing, and operations.

Check out our project portfolio: https://trellis.co/work/​
The Trellis Blog: https://trellis.co/blog/​
Reach out to the Trellis team with any questions: https://trellis.co/about/contact-us/​

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Trellis Commerce
350 Main Street Suite 620
Malden, MA 02148

845 Canal St
Stamford, CT 06901
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