Psychology of Website Design: Neuromarketing and Lead Generation

Some web designs align with visitor psychology. Some don’t.

After planning, designing and measuring the results from hundreds of websites, we’re sharing some of our best tips for building websites that work with brain science.

Call it social psychology, behavioral economics, cognitive bias research or just neuromarketing, the idea is to design and write pages that engage the visitor and guide them toward taking an action, usually for lead generation.

Here’s how this video breaks down:

Web design
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