Part 3 SEO and Paid Ads: 2022 Digital Marketing Series for Entrepreneurs & Small Businesses

SEO and Paid Ads is the third session of Active Web Group's four-part digital marketing series for Entrepreneurs and Small Business Owners. To view additional series sessions on Branding Your Business, Website Considerations, and Digital Marketing Analytics, check out our YouTube Channel: https://bit.ly/NYSBDCyoutube

In this webinar recording, Active Web Group’s Senior Digital Strategist & Marketing Manager Frank Corrao covers how Google determines which sites to rank at the top of searches through the exploration of:
• Important Metrics
• Direct, organic, paid, social referral, and email channels
• KPI: Key Performance Indicators
• Data and A/B testing
• Basic structure of SEO: Search Engine Optimization
• Google Analytics
• Factors that go into Google’s ranking formula, including content, keywords, domain authority, and site speed
• Algorithm updates
• Emerging search technology
• Remarketing advertising
• A 360 approach to the pay per click (PPC) process

Series Presenter:
Frank Corrao, Active Web Group’s Senior Digital Strategist & Marketing Manager. Learn more about AWG at https://www.activewebgroup.com/

The Mid-Hudson SBDC is part of the New York Small Business Development Center's (NYSBDC) network of 22 campus-based centers and outreach offices across New York State. The New York SBDC is a U.S. Small Business Administration (SBA) Resource Partner. Our free services are made possible by funding from the SBA, New York State, and our host campuses.

Wherever you are on your small business journey, New York SBDC services are available to help. Our clients have access to no-cost business advising, online entrepreneurial training, and in-depth market research. Learn more at https://www.nysbdc.org/
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