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More Google Automation: Goodbye Expanded Text Search Ads, Hello Responsive Search Ads



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Google said that: "Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads in Google Ads." But that isn't true as you already cannot create new expanded text ads to new campaigns. Only responsive search ads.

To prepare for this change, we recommend that you have at least one responsive search ad in every search ad group.

This video goes into the current impact of expanded search ads and the rise of responsive search ads.

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