Marketing Planning Cycle - How to actually get your marketing properly planned and executed.

Smaller companies have difficulty making their marketing and advertising work. This is mostly because they (and their marketing people) don't know how to manage the planning and execution process.

Marketing many times falls to creative types, but planning and project management is more an administrative and even strategic process. Creatives have difficult times accomplishing these tasks, so they end up all over the place and rarely properly measure effectiveness.

This simple method works. Developed over two decades by a top marketing consultant for clients, this system can greatly assist the process. The results created millions of dollars in increased revenue for dozens of companys.

Ron Burgess, a strategic thinker with four decades of experience, presents with an all-star panel to discuss the process.
Web design
Be the first to comment