How to Do Copywriting First Web Design with Damian Vallelonga

Ep. 194 - Do you typically design websites, then try to cram all the “iffy at best” content that the client sends over into your beautiful new design? Making it something completely different?

Additionally, do you get content from clients and try to muddle your way through creating the copywriting on sites as an afterthought which leads to poor conversions and higher bounce rates?

If so, you’re not alone. It’s very common for most web designers to have these challenges. I went through them myself; I think largely because I focused on design design design for so many years and copy was an afterthought.

If I could go back in time and help Josh from 10 years ago make better converting websites (in order to raise rates,) I’d tell him to work on the content and copy FIRST before designing.

But how do you do that?

In this podcast episode, web design agency owner, brand strategist and marketer Damian Vallelonga shares how his agency implements a “content and copywriting first approach” to building websites which has helped them boost their average packages to 10k, 20k and above for standard builds.

Damian is also behind writesite.co which is a course devoted to helping YOU craft your “content first web design approach” and as a listener of this podcast, you can claim a special discount to the course below!

In This Episode

00:00 - Introduction
04:11 - Greeting to Damian
05:09 - Graphic evolution
06:50 - Words are key
11:12 - More value
16:28 - Showcase services
18:27 - Clarify client needs
23:23 - Convincing the pushback
23:57 - Marry design to content
26:11 - Big copy mistake
28:13 - Be a translator
29:54 - Easily understandable
33:44 - Collaborating
36:56 - Strategy that convinces
39:09 - Should change metrics
42:14 - Design in layers
45:29 - Limiting page count
48:37 - Audit frequently
51:09 - Copy network
54:51 - Design excitement
57:18 - Listen over talk for gold
58:51 - The key question
1:01:29 - Design isn’t priority
1:04:12 - Focus on one thing
1:06:32 - Final thoughts
1:10:57 - How to stick out

Connect with Damian and get all the links and resources mentioned in the episode at:

https://joshhall.co/194

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