How to design a high-converting website by Hayley

With 1.5 billion websites in the world, we need to get creative and vigilant to attract attention to our site and seamlessly convert visitors into customers.
Design and content are two of the most important factors in attracting and retaining visitors to your website. In this webinar, we will break down the fundamentals of what makes an appealing website and some tricks to get more eyes on your site.

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program.

Driven by boundless curiosity and a desire to explore beyond her own comfort zone, Hayley finds great fulfilment in empowering purpose-based businesses with the entrepreneurial spirit, creativity and sense of adventure to embark into the digital landscape.
Having founded a variety of businesses, including a co-working space, an artspace (not to be confused with an art gallery) and a full-suite creative agency, Hayley understands the rollercoaster ride of building from the ground up. Drawing from her own learnings and her expertise in branding, graphic/web design and digital storytelling, Hayley is intent on equipping people with the skills, knowledge and mindset to accelerate their own business growth.
Hayley abides by the philosophy that people like to do business with people. As such, she is passionate about helping business owners bring the human element to their digital and social presence, which in turn enables connection and ongoing brand loyalty.
Hayley has been designing websites for 10+ years and can be overzealous in her commitment to great design that ensures results.

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About Digital Solutions - Australian Small Business Advisory Services
Digital Solutions is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.
This event will give you the chance to learn about the details of the program, what’s on offer and who can access the free or highly subsidised support, training and resources! Perhaps you will find them beneficial for yourselves, your network or your clients.
To better understand what’s on offer, we will encourage each attendee to register themselves to the program before the event, or otherwise by attending this workshop, you will be registered.

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.
Web design
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