How to Create Trust (& Convert!) with Your Website Design

Want your website to convert more customers? Sera Tajima shares the techniques web designers use to accomplish that through the power of trust. Watch more Small Business News & Trends videos:

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0:00 Who is Sera Tajima?
0:33 The importance of value in website design
1:00 Considering cognitive load for the user
1:52 Using social proof and testimonials on your website
2:38 Transparency in website design
3:13 Ensuring your website has simple functionality
3:49 Getting to know your customers

How do you build a website that creates trust between you and your potential customers? Sera Tajima is the Founder of The Craft, which specializes in product strategy, product design and education for tech companies and designers. Because users tend to determine a brand’s credibility by their website design, Sera recommends starting with value to move the needle on establishing trust. While using social proof and testimonials are some techniques that web designers should use to build trust, manipulative patterns and sloppy interfaces can destroy it. Whatever your prospective customer’s journey is on your website, Sera emphasizes the importance of delivering on your promises, having simple functionality, and being transparent along the way to develop a trustworthy online reputation. Because ultimately, knowing your customers and having a website design built just for them will help increase conversions in the long run.

75% of people base the credibility of a business on how its website looks.
83% of visitors expect a web page to load in less than 3 seconds.
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The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.

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