How to Build a Successful Software Start-Up With Michael Erickson Facchin of Ad Badger

Michael Erickson Facchin is the CEO of Ad Badger, a company that delivers powerful Amazon PPC software and resources. Michael specializes in helping Amazon marketers and entrepreneurs scale their advertising campaigns and boost their revenue.

Michael’s initial experience with online marketing comes from his role as a PPC Strategist for Search Scientists, where he continues to work to this day. He is also the host of the PPC Den, a podcast that discusses the fundamentals of Amazon PPC.

Here’s a glimpse of what you’ll learn:

● How Michael Erickson Facchin discovered the power of PPC
● The key to raising money for software companies
● Acquiring your first customers during the start-up phase
● What are the most optimal channels for marketing your company?
● How to effectively develop and manage an in-house team of developers
● The top tools and tips for improving your brand
● Michael shares the philosophy behind his Amazon PPC software

In this episode…

There are a lot of different ways to get your brand promoted on Amazon. As PPC has grown in usage, the results haven’t always followed proportionally. After all, there’s a limited amount of space and customer attention to go around, despite a seemingly endless number of products in the marketplace. So how do you get that extra leg up on the competition?

Plenty of experts offer their advice on how to excel, but few have built a community around it. Michael Erickson Facchin, the CEO of Ad Badger, has designed his software company by pulling from a larger pool of technology and expertise. The result is a service that delivers concrete results the old-fashioned way: by getting well-researched people in one place.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Michael Erickson Facchin about his Amazon PPC software company, Ad Badger. They discuss the early days of the company and Michael’s experience with fundraising. Michael also goes into detail on acquiring customers, optimizing your marketing channels, and making your mark on Amazon. They even share the tips and tools your brand needs to succeed. Check out this episode to hear it all for yourself!

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