Honest Thoughts on How to Scale Your Web Design Agency with Troy Dean

Ep. 159 - Well…I can’t think of a better way to kick off the New Year than diving into a super-hot topic and bringing in a legend in the WordPress realm to discuss it and that’s exactly what I have for you in this podcast episode.

We’re going to talk about scaling your web design agency with WordPress legend, Troy Dean!

If you don’t know Troy, you may have heard of his brand WP Elevation which was recently rebranded to Agency Mavericks where he helps business owners take their agencies to 6 and 7 figures.

While I thought this conversation was going to be all about that, scaling and hustling, it was actually super refreshing to hear him ENCOURAGE pausing and asking yourself if scaling is right for you and if so, how to go about it to suit your lifestyle and goals.

If you’re at a point in your business where you’re either swamped with work as a solopreneur and are ready to hire OR if you have dreams of creating and building a legit web agency, this is an episode you won’t want to miss.

Troy lays out a proven path for scaling having worked with scaling entrepreneurs for years and along with that, we talk value-based pricing, how to raise your rates to the value you offer, how to feel confident when selling, client relationships, team communication and so much more.

I hope you enjoy listening as much as I enjoyed having the convo!

In This Episode

00:00 - Introduction
03:15 - Greeting to Troy
04:40 - Why a rebrand
08:45 - When do you scale
12:52 - Preferring gratitude
16:23 - Decision to stay small
18:11 - Quantifiable case studies
20:28 - 99.9% of your success
29:22 - Sharing with community
30:58 - Value or mindset
34:05 - Client priorities
36:18 - Sites as commodities
42:48 - Get to the heart
45:49 - Learn and master value
48:44 - Scale around you
52:09 - The landscape
56:56 - Hire before you need them

Connect with Troy and get all the links and resources mentioned in the episode at:


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Web design
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