Handling Your Competition Every business has competition. Getting a handle on how your business will compete requires careful attention to building out a strategic battle plan. If done properly you can create space for your business to gain an edge in sales revenue, market share, and customer experience. Professor Jeffery A. Krug from the Penn State Smeal College of Business focuses on Global Strategic Management and Executive Leadership where he teaches strategy design that often involves a deep look at the competition. In this discussion, we will be breaking down why competitive intelligence is important, how to identify different types of competition, and how to create a strategic battle plan.
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