Google Tag Manager Tutorial for Beginners (2022)

A step-by-step guide on how to get started with Google Tag Manager (and install Google Analytics 4)

If you are working with Google Analytics 4, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools, Google Tag Manager is a must. It lets you manage tracking codes much faster and easier.

If you are not sure how or where to get started, this Google Tag Manager tutorial is exactly what you need. In this 1.5-hour video, I'll show you how to:
- Create your first container
- Create your first tags in GTM (we'll use Google Analytics 4)
- How to make sure that your setup works properly
- And how to publish those changes (so that Google Analytics would start measuring your website traffic).
Additionally, some parts of the video will contain a quick introduction to Google Analytics 4 functionality.


00:00 - Intro
00:34 - What is Google Tag Manager?
05:00 - Create an account and container
08:32 - Account overview
12:36 - How to install Google Tag Manager
16:45 - Tags, triggers, and variables
22:10 - Quick introduction to Google Analytics 4
32:07 - Tags. Tracking pageviews with Google Analytics 4
37:59 - Testing tags
48:36 - Publishing tags
53:06 - Implementing custom scripts
55:39 - Quick introduction Google Analytics 4 event tracking
01:03:41 - Triggers
01:11:39 - Event tracking (with GA4)
01:32:14 - What you should do next


✭ Free E-book: Google Tag Manager for Beginners

✭ Course: Google Tag Manager Masterclass for Beginners

=== LINKS ===

✭ How to install Google Tag Manager

✭ Google Tag Manager Preview Mode not Working? Here’s how to fix it

✭ Chrome Extension: Tag Assistant Companion

✭ Documentation: Automatically tracked events in Google Analytics 4

✭ Documentation: Google Analytics 4 recommended events

✭ Documentation: Enhanced Measurement Events

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