Five UX and Web Design Trends That Will Continue to Rule | Sprout Digital

Websites are often the first interaction a potential customer will have with your business. That's why having a good user experience (UX) and web design is essential. According to a study by Adobe, 59% of web users prefer browsing beautiful and well-designed sites over simple ones.

What exactly is User Experience (UX)?

User experience or UX in digital design is the process of enhancing a person’s experience and satisfaction when they interact with your website. A good user experience means that beyond aesthetics, your website must also be functional, easy to navigate, provide the answers people need, and work with the customers’ behavior in mind.

In this video, we've listed the top UX web design trends that have been gaining popularity for a while and, we believe, won't be going away anytime soon. Tapping into these trends can help you improve your website and eventually get more leads for your business.


Sprout Digital is a digital marketing company that drives business growth through best-in-class internet marketing solutions and relentless hustle. Our strong suits are in lead generation, website design, search engine optimization (SEO), pay-per-click (PPC) ads, and social media marketing.

Ready to propel your business forward? Contact us at 937.528.1423, and let’s talk about the best online marketing strategy suited to your specific needs.

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