Ep 53 of the Hard Truth About B2B - Optimizing Payments For B2B eCommerce With Balance CEO Bar Geron

We have the luxury of bringing on Bar Geron, CEO of Balance, a new breed of payment technology designed specifically for B2B eCommerce. Balance can do it all, including accepting checks, wires, net terms, factoring on invoices, credit cards, and other types of unique B2B payments. Bar talks about how critical it is for B2B companies to move faster into eCommerce because there are major VC and private equity investments in B2B eCommerce that are going to make legacy B2B companies obsolete in the coming years.

Check out the rest of the episodes on our Hard Truth About B2B eCommerce podcast page:

Download them for good on various streaming platforms:
Apple: https://podcasts.apple.com/us/podcast...
Shopify: https://open.spotify.com/show/0eEhAyd...
Google: https://podcasts.google.com/?feed=aHR...

What is Trellis?
Trellis is a forward thinking digital agency and information technology company that focuses on building scalable and effective websites for our clients. Our tactical approach to improving your website and web presence focuses on four major targets: Strategy, design, technology & operations, and post launch maintenance & marketing.

Trellis is a full service eCommerce solution provider that specializes in implementing websites based on popular platforms like Magento, WordPress, Shopify, and BigCommerce. Our capabilities allow us to plan and design a solution that not only meets your specific goals and budget today, but will also scale with you as you grow. Once a site is launched we stick side by side with our clients to help them improve the site and market the site to generate more customers.

Unlike many development firms, our work does not cease there. In order to achieve maximum ROI it is essential to invest properly in the continual expansion of your online reach while constantly monitoring and improving your website to keep your conversion rate high. Therefore we work with our clients on an on going basis to consistently improve their websites.

Trellis provides full-service web design, custom development, and eCommerce solutions. We are your go to partner for your digital transformation projects such as complex integrations or building an intuitive user focused brand experience. Our Boston-based team includes industry revered in-house business analysts along with technical, design and marketing resources that allow us to tackle any client need big or small.

Trellis has full service capabilities so that we can help our customers grow all the way from concept inception to post-launch enhancements, marketing, and support. We focus on helping our clients develop a long term infrastructure that can scale their business sales, marketing, and operations.

Check out our project portfolio: https://trellis.co/work/​
The Trellis Blog: https://trellis.co/blog/​
Reach out to the Trellis team with any questions: https://trellis.co/about/contact-us/​

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Trellis Commerce
350 Main Street Suite 620
Malden, MA 02148

845 Canal St
Stamford, CT 06901
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