Digital UX & SEO Myths, Mistakes, and Opportunities

Gone are the days of cramming keywords into your content and sliding onto the first page of a Google search. SEO has changed. And though Google’s 200 ranking factors can be daunting, there’s no excuse for ignoring search engine optimization. In fact, it’s more important than ever — there are at least eight-billion searches a day on Google alone, and 75% of users don’t click past the first page of results. Here’s the good news: the most effective way to optimize your site and own the SERPs is no longer manipulating metadata; as Google Webmaster Trends Analyst John Mueller puts it, all you have to do is “make a good website that works well for users.” In other words, good UX equals good SEO.

DIGITAL CX & ENGAGEMENT SUMMIT, CUSTOMER ENGAGEMENT INSIDER

More: https://www.customerengagementinsider.com/digital-strategy/articles/why-the-best-seo-is-user-centric-ux

Reposted with permission.