Digital Product Strategy: How To Turn A Business Idea Into A Product

The road to a successful digital product starts long before a single line of code is written. In this webinar, Arcweb head of engineering Colin McCloskey and head of design Len Damico discuss how to turn business ideas into fleshed-out product plans and build-ready prototypes.

Colin and Len shared processes, best practices, and experience from Arcweb’s decade-plus of successful product design and strategy, and shared the steps that we use to help our clients build winning product strategies and position their products for a successful development process, go-to-market, and sustained growth.

Some of the topics we covered include:
* How to validate a product idea
* Identifying risk and technical challenges
* Building internal buy-in
* Customer and market research
* The power of design prototyping