Content Marketing A Brand Building Playbook - Jeff Seaver & Jon Dupree - 7/26/2022

Content Marketing is an underutilized marketing strategy that continues to thrive through a challenging economy, after-effects of the pandemic, and major shifts in the digital world.
We'll look at making Content Marketing a daily routine, current trends, and effective ways to repurpose content to market your brand in different platforms and media.

You will learn:
• What exactly is Content Marketing?
• Paid, Earned, Shared, and Owned media
• Understanding the Buyer's Journey
• Becoming a teacher, influencer, and knowledge merchant
• When to DIY and when to bring in professionals
• New-school vs old-school: digital and analog marketing

Presenter: Jeff Seaver
Jeff Seaver runs Seaver Interactive, a marketing and website design firm in Westport, CT. Jeff is a designer, project runner, and teacher who has been designing and creating websites, developing marketing campaigns, and conceiving and creating print and digital content for over 25 years. He has taught marketing at the graduate level and lectured widely on digital marketing and technology.

Presenter: Jon Dupree
Jon Dupree has over 20 years in sales and marketing in the B2B world. He collaborates with Seaver Interactive, developing digital marketing strategies for small businesses to improve results and ROI. Jon has extensive technical expertise, and along with marketing plans and development work, he has decades of experience mentoring and training clients. Jon has an economics degree from Syracuse University and is a certified ISO 9000 auditor.

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