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COMPLETE Copywriting For Beginners | Examples and Frameworks (2021)



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Welcome to the third episode of 'How To Build A Million Dollar Brand'!

Eugene Schwartz famously said, "Copy is not written. Copy is assembled."

In this video, I will take you through the important aspects of copywriting. We'll analyse the finer points of direct response copywriting and how it can increase your sales. I will show you how to write copy for various website segments, welcome emails, abandoned cart emails, and Facebook ad copy.

I will also show you where we are in the process of our product. Share the conversations I've had with the suppliers.

00:00- Intro
01:55- Lemon Scrub label design
03:22- Chat with the supplier
11:40- Copywriting Intro
16:34- Product Page Copy
28:32- A note about SEO
30:46- Home page copy
36:12- A note about brand stories
38:20- Facebook ad copy
43:24- Email copy
46:30- A note about A/B Testing (Split Testing)

This series of videos will cover everything you need to start your eCommerce journey. If you are new here, please subscribe to my channel because I am doing this just for you!

Here's a list of people to follow to learn more about direct response copywriting.

Stefan Georgi: https://www.youtube.com/c/StefanGeorgi1
Stefan's Facebook Group: https://bit.ly/3BL6fhZ
Alex Cattoni: https://www.youtube.com/c/AlexCattoni
Kyle Milligan: https://kylethewriter.com/

A great podcast about copywriting: https://thecopywriterclub.com/

Here are some books you can read to help you with copywriting -

Breakthrough Advertising - https://amzn.to/3aCdlth
How To Write A Good Advertisement - https://amzn.to/2YSaE49
Scientific Advertising - https://amzn.to/3AMOcGK
The Adweek Copywriting Handbook - https://amzn.to/3aFNjoY
Influence - https://amzn.to/3lHW7kz

Join my Facebook group - ‘How to build a million dollar brand’:
https://www.facebook.com/groups/295119692414466

Resources mentioned:

Shopify - https://www.shopify.com/?ref=thedaviegroup

Adoric - https://adoric.com/?ref=P3IgMvWowf5OV

AdSpy - https://app.adspy.com/subscribe?a=a4197c7

BeProfit https://beprofit.co/?utm_source=Davie_Fogarty&utm_medium=Davie_Fogarty&utm_campaign=beprofit_aug

Calendly - https://calendly.grsm.io/4unaidggsp0p

Charm - promo code DAVIE (50% off a Starter or Professional plan for viewers & then paid a percentage after 3 months) https://charm.io/

Copy.Ai - https://www.copy.ai?via=david-fogarty

Gorgias - https://gorgias.grsm.io/davie

Hubstaff - http://hubstaff.com?oid=1&affid=41

Jungle Scout - https://junglescout.grsm.io/daviefogarty

Monday.com - https://mondaycom.grsm.io/dvuh84fp1kiy

Namecheap: https://www.namecheap.pxf.io/0Jd5W3

Optimonk - https://www.optimonk.com?p_id=58318642

Postscript - https://postscript.grsm.io/TheDavieGroup

VidIQ - https://vidiq.com/daviefogarty

Drop a comment below if you’ve got any questions, feedback or videos you’d like to see in the future! I’d love to know.

Don't forget to Subscribe on YouTube and Follow me here:

Instagram: https://www.instagram.com/daviefogarty/
TikTok: https://www.tiktok.com/@daviefogarty
Facebook group: https://www.facebook.com/groups/howtobuildamilliondollarbrand/
Twitter: https://twitter.com/daviefogarty
Linkedin: https://www.linkedin.com/in/daviefogarty

Everything information you will find on this channel is free. I will never sell you a course.
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Web design
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