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Checklist for Pros to Improve SEO in Web Design | The Journey



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When developing or designing a website, you need to work with search engines — working against them will only lead to negative results. Check out more The Journey content at https://bit.ly/GDTheJourney.

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However, coming with a solid plan and structured approach representing the services you offer your customers can be daunting. With that in mind, we offer this checklist developed to guide developers and serve as a source of information for clients.

Have a responsive web design
If you are serious about your SEO rankings, you need to design your website for mobile. Failure to do this will significantly hurt rankings.

Make navigation search engine friendly
Navigation is more than having a menu at the top of a site. It is how you direct users and search engines to the most relevant content on a site.

Optimize website images
Images play a critical role in web design. However, if the images are not optimized for search engines, they may work against SEO.

Don’t ignore image ALT attributes
Alt attributes help search engines like Google understand images to determine whether they are relevant to a search query. They are also helpful for users who cannot see images.

Ensure content is crawlable by search engines
Web crawling bots are programs used by search engines to locate and revisit content on web pages to determine how many pages of these sites are crawlable. If a bot cannot follow a link, it will not be found in the search results.

Design search-friendly URLs
URLs describe a web page to potential visitors and search engines. As such, they need to be accurate and well-structured to describe your page appropriately.

Update website content
Updating a website regularly is critical when it comes to SEO. For instance, leaving a huge gap between posts will make the website less credible. Besides, checking a website more often will help stay on top of things like broken links.

As you can see, SEO and web design work hand in hand. For web designers and developers, it’s not something to be ignored — even if your skillset is more specialized in other areas. Gather resources, including this checklist, to shore up your knowledge and make sure you’re covering the key areas for clients.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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Web design
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