bro why are designer fashion websites so bad



Published
From Zara's wacky model images to Supreme's washi-tape style website. We look into weird and questionable fashion websites' design choices and how it affects user experiences. Thank you to the sponsor of this video: Brevitē. Check out their cute, convenient backpacks at https://www.brevite.co/itsdivya

Thank you guys for supporting my sponsors which helps to support me!

For one of my modules, we looked into conducting a "usability analysis" of popular fashion stores. This is essentially where you run a bunch of tests to determine how well a website performs regarding the user experience. If a website's crap you don't come back.
We used a scenario where a user goes to buy a jacket to test things like errors, how lost do people get on the website, think-aloud analysis where users say what they're thinking to uncover any issues, accessibility evaluation, how the website uses psychology principles to enhance the experience of shopping etc.
This is a condensed overview of some of the major findings and problems in modern fashion websites with known issues.
From a user experience point of view some of the choices make shopping more frustrating but can the same be said from a branding or visual aesthetic point of view?
Can we actually call these websites "bad"? Is the purpose they serve effective?

Note: I know that Zara is not a designer website by any means but they gave me Rick Owens vibes and were more "sophisticated" feeling in style comparable to some of the designer sites.

If you liked any part of this please consider supporting my channel with a subscription, like or a comment. I truly appreciate each and every one of you for taking the time out of your day to watch my content

More about user experience
The Definition of User Experience (UX) https://www.nngroup.com/articles/definition-user-experience/

TIMESTAMPS
0:00 - fashion websites are bad
1:10 - what is user experience
1:33 - the case of rick owens
2:57 - usability analysis
3:32 - the case of zara's weird model poses
5:30 - the case of supreme
8:44 - accessibility
9:15 - is "bad" even... bad?
10:00 - how do we make ecommerce ui ux unique but functional
11:00 - your thoughts?
11:46 - bloopers

ALSO! I'M TRYING OUT A MINI VOICE CLIPS / "PODCAST" series in partnership with Beam!
It's me talking in short snippets about pop culture, tv, books, design, my life, q&a's and trailing out topics before doing a whole video on them.
Listen and respond to me here: https://www.beams.fm/itsdivya




• • • • • • • • • • •

✶ MY LINKS ✶

BUSINESS ENQUIRIES
[email protected]

BEAMS (mini podcast/voice notes series)
↪ https://beams.fm/itsdivya

TWITTER
↪ https://twitter.com/itsdivyag

INSTAGRAM
↪ https://www.instagram.com/divyagurung/

TIKTOK
↪ https://tiktok.com/@itsdivyag

GOODREADS
↪ https://www.goodreads.com/user/show/29305721-divya-g

(my account is set to private so to add me as a friend open up the page in a desktop setting if you are using a mobile device/tablet)




✶ VIDEO DETAILS ✶

CAMERA
↪ Canon 650D

VIDEO EDITING SOFTWARE
↪ Premiere Pro CC

THUMBNAIL
↪ Photoshop CC

INTRO ARTIST
↪ https://www.instagram.com/cherryinferno/
Category
Web design
Be the first to comment