App Development and Product Management Complete Course

The business of building apps is a course for leaders, entrepreneurs and software developers who would like to turn an idea for a solution into a reality.
Index

0:00 Course Introduction
3:00 Unit 1 - Motivations for building an app

6:30 Unit 1.1 What is the value proposition of your app?
12:26 Do you need a web app or just a better website?
15:00 Categories of Apps – which app category is easiest to compete in?

34:10 Unit 1.2 Identify the problem you are trying to solve with your app.
36:05 Candy, vitamins or addictive painkiller?
41:45 Fulfillment, recognition, security
42:40 The Five Whys

49:44 Unit 1.3 How to discover a niche in the marketplace
52:45 Follow popular trend
56:25 Add a twist
58:07 Your own expertise
59:30 Problems in existing competition

1:04:20 Unit 1.4 Listening to users
1:11:30 Users that exist in the market
1:14:25 Get user feedback
1:24:40 Idea 2.0

1:28:03 Homework 1.1 Airbnb and Lyft
1:33:05 Homework 1.2 App Annie and Sensor Tower
1:40:55 Homework 1.3 Write an application plan

1:48:30 Unit 2 UI, UX, MVP design
1:56:20 How to create user stories
2:02:00 Planning for an MVP

2:05:10 Unit 2.2 Designing an effective UI user interface
2:06:50 On boarding new users
2:09:30 The Google UI Case Study
2:10:00 The Photoshop Adobe UI negative Case Study
2:14:05 Effective UI elements
2:17:06 Don’t Make Me Thing Steve Krug
2:19:20 UI design templates
2:20:20 Design for your target audience

2:22:25 Unit 2.3 How to design an effective UX User Experience
2:23:10 UX is where Design strategy and Technology intersect
2:27:00 Application Flow
2:29:20 Measuring Conversion Rates
2:30:00 UX outside of the app
2:30:50 The User Empathy Map
2:35:25 Six principles for a positive UX

2:37:20 Unit 2.4 The MVP
2:38:40 The Lean Startup MVP concept by Eric Ries
2:39:25 Planning for future versions of your app
2:40:20 What is NOT an MVP
2:42:30 Zappos MVP Case Study
2:43:30 The MVP design pyramid
2:45:30 The purpose of an MVP
2:46:30 Keeping the cost of an MVP low

2:50:22 Homework 2.1 App Design Case Studies
3:01:20 Homework 2.2 Develop User Stories
3:07:45 Homework 2.3 Interactive UI prototype

3:10:55 Unit 3.1 Marketing and Monetization for an App
3:12:20 The BMC Case Study

3:26:50 Unit 3.2 Monetization Strategies of Apps
2:28:15 Apple App Store vs Google Play Store revenue
3:31:00 iOS vs Android user value per customer
3:32:05 iOS vs Android market share in various countries

3:44:00 Unit 3.3 Marketing Your App
3:45:20 How users discover your app

3:52:55 Unit 3.4 Dealing with Investors

4:04:30 Homework 3.1 Build a BMC for your app

4:06:52 Unit 4.1 Building Customer Loyalty
4:07:50 Why Customers Abandon Apps?
4:9:35 First-to-Mind solution
4:10:45 Compulsion
4:10:50 Morality of Addictive Apps
4:12:50 The HOOK app addictive model

4:32:35 Homework 4.1 Understanding Hook
4:35:10 Homework 4.2 Applying Hook

4:38:40 Unit 5.1 Choosing the Right Tools
4:40:10 Five Reasons Not to Build an App

4:48:05 Unit 5.2 Nine Companies Who Nailed their App

4:59:17 Unit 5.3 Development Languages and Cross Platform Tools

5:18:44 Homework 5.1 Compare Dev Tools
5:23:00 Homework 5.2 Recommend a Development Solution

5:27:20 Unit 6.1 Full Stack Considerations
5:28:06 Choosing a Database Backend
5:29:00 SQL
5:31:20 noSQL
5:34:55 SQL vs noSQL
5:43:50 Graph Database
5:49:55 Full Text Database
5:56:20 Vertical Scaling
5:59:00 Horizontal Scaling
6:01:40 Data Duplication in Distributed Databases
6:04:30 SQL Shards
6:13:08 Homework 6.1 Recommend Database Solutions
6:16:35 Homework 6.2 Explore API services

6:20:00 Unit 7.1 Hiring the Development Team
6:20:40 Four Roles of a Software Development Team
6:21:40 Product Manager
6:24:05 Product Designer
6:29:10 Front End Developer
6:30:15 Back End Developer

6:35:50 Unit 7.2 Mobile vs Web Development
6:40:30 Skills Used in Mobile vs Web Development
6:4%:20 Web vs Mobile Development Salaries

6:47:45 Unit 7.3 Agile Team Management
6:48:40 SDLC Agile vs Waterfall
6:49:30 What is Waterfall Development?
6:50:45 What is Agile Scrum Methodology?
6:56:28 The Product Backlog
6:57:50 Spring Planning
6:58:25 Sprint Backlog
6:58:45 What is a Sprint?
6:59:28 Product Increment
7:00:15 Daily Scrum
7:01:40 Sprint Review
7:02:30 Sprint Retrospective

7:03:09 Unit 7.4 How to Write a Job Requisition
7:08:15 Cross Field Expertise
7:10:00 Intangibles
7:14:15 Adjacent Skills
7:16:30 Portfolio

7:18:50 Homework 7.1 Team Roles
7:23:00 Homework 7.2 Internal Job Requisition
7:28:04 Homework 7.3 External Job Posting

7:32:10 Unit 8.1 Future Trends in Mobile Development
7:33:05 Cloud Computing
7:34”38 Artificial Intelligence
7:36:50 Cross Platform Dev
7:38:10 mCommerce
7:39:20 Virtual Reality
7:41:20 Augmented Reality
7:44:07 Higher Bandwidth
7:45:00 IOT
7:47:15 Wearables
7:47:35 Security
7:48:00 Blockchain
7:48:45 Beacon

7:50:08 Homework 8.1 Review Past Predictions
7:53:45 Homework 8.2 Current State of Development Tools
7:56:28 Homework 8.3 Future Mobile Tech