All You Need to Know About Google Trends to Grow Your Business

All You Need to Know About Google Trends to Grow Your Business

It's not surprising that new and improved online SEO tools constantly appear to help us identify search trends and design valuable web positioning campaigns.

By Nick Chernets September 5, 2021

Opinions expressed by Entrepreneur contributors are their own.

SEO positioning is a crucial aspect of effective digital marketing. Therefore, it’s not surprising that new and improved online SEO tools constantly appear to help us identify search trends and valuable web positioning campaigns. One of the most useful tools in this field is Google Trends.

What is Google Trends?

Google Trends is a free application used to find out the latest trends on the web, based on user searches.

This allows you to have a more detailed analysis of searches since you can pinpoint the specific period when your strategic keywords had the most searches. This can be utilized in different ways, like when detecting possible keyword seasonality that could affect your business strategy.
One factor that we must pay attention to is the way in which Google Trends shows the level of searches. The value it shows for each keyword is not an actual value, but an estimate. Its value scale goes from 0 to 100 and is established proportionally, with 100 being the highest value and 0 the lowest. 
For example, we may have a keyword that Google Trends marks with a 0; this doesn’t mean that it has no searches, but that its searches are very few.