7 examples of engaging feature stories

There are two dominant trends in content on the web today.

The first is that content is getting shorter. With the rise of TikTok and the ongoing importance of other social media platforms, brands need to be adept at producing shortform content.

But the second dominant trend — forgive the contradiction — is that content outside of social media is actually getting longer. Media and marketing teams are increasingly investing in longer, professionally produced content to capture and keep their reader's attention.

The main type of longform content they are investing in is the feature story. Following the lead of major news publications, these teams are creating truly engaging and immersive multimedia content.

In this video — hosted by Shorthand's Editorial Success Manager, Lyndsee Neilson — we introduce 7 stunning examples of engaging feature stories

Looking for more inspiration for your visual content? Sign up to Shorthand's newsletter, which rounds up the best digital content on the web: https://shorthand.com/the-craft/add-the-craft-to-your-inbox/

And if you're looking for the original guide on The Craft: https://shorthand.com/the-craft/engaging-feature-stories/index.html

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