Woocommerce punch card

Find centralized, trusted content and collaborate around the technologies you use most. Connect and share knowledge within a single location that is structured and easy to search. When I check out the products I wish to purchase from my store it directs me to Paypal's page and I need to log in to my paypal account in order to purchase the items. However, every time I try logging in it says "Please check your email address and password and try again" which is very concerning since it works when I log in through Paypal's website. WooCommerce is a great feature for Wordpress sites.

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WATCH RELATED VIDEO: WooCommerce Smart Coupons plugin tutorial - Add Gift Cards in WooCommerce - Store Credits

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Did you know that WordPress is now used to power The explosion seen in online shopping shows no sign of slowing down which is great news for anyone running an eCommerce store.

On the flip side however, it does mean that the level of competition between stores is ever increasing. Optimizing your WooCommerce store has got to be a top priority to ensure sales continue to roll in. In this white paper we are going to look at some key factors that are critical to the success of a WooCommerce store and along the way explore how your WooCommerce store can be best optimized for sales performance.

Do you shop online? And the great news is that setting up an eCommerce store has never been easier or cheaper, thanks to WooCommerce. WooCommerce is a WordPress plugin.

WooCommerce is installed and run on top of WordPress giving you an incredibly powerful website that enjoys all the benefits of WordPress which includes extensive customization abilities, thousands of plugins to extend functionality and so on plus with the ability to sell online thanks to the functionality offered by WooCommerce.

WooCommerce was first released back in by a company called WooThemes. This acquisition gave WooCommerce the stability to continue to grow into the dominant force in the world of eCommerce solutions that it is today.

This is important as no-one wants to invest in a platform if there is any doubt about its future. WooCommerce is definitely here to stay! It is free to download. Whilst it might take a while to build a really feature rich store, you can easily get a functioning store up and running within just a couple of hours by using one of the many WooCommerce specific themes available.

All in all, WooCommerce offers an exceptionally robust eCommerce solution that is highly flexible. Whether you are a first time eCommerce entrepreneur or part of a team that already runs an eCommerce store turning over millions, WooCommerce offers a solid platform which will grow with your business over the long term.

Ultimately, almost without exception, the main goal of any WooCommerce stores is sales. Whether you are a charity running an online shop to help raise funds or a multinational widget seller, sales are absolutely key. In this section we are going to run through several areas where you can potentially optimize your WooCommerce store in order to boost the number of orders that roll in and ultimately ensure the success of your WooCommerce business. Almost all WordPress websites will be running a theme.

A theme is a collection of files that dictates how your website looks, and in some part, how it functions. There are tens, if not hundreds of thousands of themes you can choose from, many of them free. WooCommerce has its own specific requirements both from a functional and design perspective and as such there are dedicated WooCommerce compatible themes available to download.

Premium themes tend to be better maintained and you are more likely to find one that represents your business from a graphical perspective better. There are numerous theme stores from which you can find both free and premium themes including Theme Forest and Template Monster but a good starting point is on the official WooCommerce theme store where you can browse a number of high quality themes that are all supported by the WooCommerce team.

The design of your shop is the first thing that people will see when they visit your website so spending the time to get the right theme for your store can pay dividends in the long run.

In all likelihood, a free theme is unlikely to offer the best long-term value for your business. If you do choose a free theme, make sure it is supported and from a reputable source. Where possible, the best bet is likely to be a premium theme or even a custom WooCommerce theme. Great design can really help encourage people to shop on your site, especially if your site looks and functions better than the competitions. Your store design is the bedrock on which everything else grows so make sure it is as good as you can get it.

The usability of your site goes hand in hand with the design of your WooCommerce site. So, what is the difference between design and usability? Well, great design can mean different things to different people but it would be broadly accepted to state that design is focussed more on the aesthetic appeal of something, in this case a WooCommerce store.

What is needed is a happy marriage between great design AND usability. If you can achieve this then you are a long way towards having a well-optimized WooCommerce store. So, what things can you look at from a usability perspective? People are on your site because they want to buy something. Any time spent ensuring that your products are as visible as possible is invaluable. Speed is important here… for example if you have to click on a menu, select a sub menu and then filter products on a page before finally arriving at a list of possible items, you could argue that this is going to take too long for your customer.

People are a lot less patient than you might imagine so anything you can do with your product layout and navigation structure to allow them to access what they want with as few clicks as possible is going to be beneficial.

For some reason, many eCommerce stores choose to bury important information on topics like Refunds and Deliveries on obscure, hard to find pages on their websites. Not only that but the simpler and easier these terms of sale are the better. If you can offer free refunds then say so! If delivery charges can be kept at a low price or even free then so much the better. But whatever your terms, make it easy for people to find out and watch your sales rise as a result. They should be carefully placed in a way that they help guide your customer through each and every stage of the buying process.

Buying something on a website is in many ways no different to buying something in a store. The important thing with any eCommerce website is that you make life easy for the customer. If you can show them the products that they want, allay any buying fears such as what you refund policy is , walk them to the checkout and make payment a swift process then you are heading towards a truly optimized WooCommerce store. Usability Testing. As the name suggests, usability testing is just that… testing your store to see how usable it is.

To get around this problem, you would be well advised to ask a group of people preferably 4 or more to try using your website. These testers should take detailed notes about their experience and should be able to alert you to any problems they have purchasing products on your site. Testing should be carried out regularly throughout the development of the site so you can remove these problems as you go. If you leave testing until the last minute you could find that wholesale changes are required which would be both prohibitively expensive and time consuming.

Done correctly, you should end up with a website where you can be completely confident that your customers will be able to easily navigate around, find the products they want and purchase them with ease. The level of careful optimization detailed in the section above might sound overkill but it can prove hugely profitable. The best strategy to an optimized WooCommerce site is to begin with the initial design and build that is carefully tested by users throughout the build process as described above.

By doing this you can be confident that there are no major roadblocks to people using and buying from your website. So, first test the color and then test the text change separately.

Hotjar allows you to see the areas that users on your website click. Even better, Hotjar allows you to record users interactions with your website so you can watch them move through your site and in doing so spot any potential areas for improvement.

Not only will the written content on your site help persuade or dissuade! So, ensuring you have great written content is a must. For brochure type websites, content is often focussed on in more detail. When it comes to eCommerce websites, content can sometimes take a back seat. This is part can be due to the slightly daunting task of trying to come up with engaging descriptions for each and every product on your site.

However you must resist the temptation! For starters, Google will normally ignore sites that it finds that have duplicate content and will only link to the site that originally published the content. Secondly, descriptions can be a powerful motivator to buy. If you are giving people the same, generic description of a product that appears on other sites then where is the motivation to shop with you?

So, set aside some time to write great product descriptions. And if you have hundreds of products then start with the top sellers and work backwards. Your product description optimization efforts will almost certainly be rewarded with better SEO, increased sales and engagement with your store. Your store checkout is a critical element of your WooCommerce shop.

Checking out of a store should be easy. Any barriers you throw up that disrupt what might be an impulse purchase could cost you sales. Whilst the temptation might be to force people to hand over a potential treasure trove of data, the more important thing should be focussing on closing the sale. In reality, the easier you can make this process the more you will sell. So, before you start asking for people to register or to provide their entire life history before letting them pass to the payment stage, consider what do you really need to know.

Do you actually need their phone number for example? Making use of a tool like Hotjar can be invaluable in an area of your store like the checkout as this is where people will most likely have to interact the most with your store and as such presents the most opportunities for problems.

WooCommerce integrates seamlessly with a large number of payment providers including PayPal, Stripe and Square. Credit and debit card payments are popular, as it the option to pay via PayPal so make sure these are on the list! Live chat is an increasingly common way of communicating with customers.

Whilst great product descriptions are a must along with awesome photos, a video can be an amazing additional way of boosting sales. One of the key challenges faced by online retailers is getting people to feel like they understand your product and have experienced it. In the world of bricks and mortar retailers, people can handle a product and test it out. This element is missing online so the more you can do to give people a clear understanding of what your product is like the better.

Videos can serve two purposes. The first is to educate and the second is to help promote the business as a whole. Take a look at one of the most successful eCommerce videos of all time from Dollar Shave Club for inspiration. WooCommerce is suitable for pretty much all eCommerce businesses regardless of size.

You will also likely want to know how well a WooCommerce store will be able to handle the traffic your site is likely to receive. For small businesses or ones just starting out on their eCommerce journey, speed, reliability and scalability are perhaps things that, at the moment anyway, seem of secondary importance.

Understandably you are probably more focussed on launching, finding new customers and making some cash. We understand!


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woocommerce punch card

Outside of a great idea, they did not have anything else in terms of branding, a logo, a website, a social media presence, other marketing assets, etc. They needed it all! Once we settled on a path forward in terms of branding, we moved into designing interior and exterior signage, business cards, coming soon banners, loyalty punch cards, menus , and setting up social media accounts. Since their restaurant concept centers around NY-Style pizza, we were able to get creative with NY-themed graphics and other elements to pay homage to the great city from which this style of pizza hails. In addition to print and marketing assets for our new favorite local slice shop, we also designed and created a modern, mobile-responsive website that allows online ordering, emphasizes an easily-accessible menu, and features professional photography supplied by our in-house photographer.

Did you know that WordPress is now used to power

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Customers can form a bond with a company for different reasons - due to shared values, necessity, or for financial reasons. Various customer retention strategies are used to build these connections, such as customer service, email marketing, and loyalty programs. There are a variety of retention strategies and loyalty programs that are suitable for small and mid-sized businesses. Customer retention strategies are ways of engaging with customers in order to hold on to them and build a stable customer base. A successful customer retention system will use a variety of strategies to ensure long-term loyalty and prevent customers from leaving for the competition.

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