Enhanced google analytics woocommerce

Enhanced Ecommerce Tracking in WooCommerce is fairly simple in comparison to other websites, yet many people still face difficulties implementing it. To make it easier, we have compiled a simple, yet thorough step by step guide to implement enhanced ecommerce tracking for WooCommerce. As a bonus, we have also included an awesome DataStudio ecommerce template at the bottom. For free!

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WATCH RELATED VIDEO: How To Setup and Install eCommerce Tracking On WooCommerce - eCommerce Analytics Setup

How to Setup WooCommerce Conversion Tracking (Step by Step)

You know what they say — knowledge is power. Most people know about Google Analytics for its universal tracking. The distribution between the number of bots and the number of real people visiting your site is reflected by the quantity of crawlers registered, which is usually an alarming sign. You still get access to all that important universal analytics data, but when you enable this functionality, you can also see shopping-specific actions like:.

If you already have the basic Google Analytics tracking code set up, click here to skip straight to the Enhanced Ecommerce section.

Keep the code handy. Then, go back to your WordPress site and install and activate the free Insert Headers and Footers plugin. Then, look for the Ecommerce Settings options:. From there, use the toggle button to Enable Ecommerce. Then, choose to Enable Enhanced Ecommerce Reporting , as well.

Make sure to save your changes:. The Shopping Behavior and Checkout Behavior reports are especially helpful as they let you view the health of your funnels. Then, the next time you logged on to Facebook, you saw Facebook ads for that product. Beyond that, it also lets you track important conversion data for your Facebook marketing efforts. Basically, if you do any Facebook marketing for your store, you definitely want Facebook Pixel. To get started, install and activate the plugin at your WooCommerce store.

Then, go to the General Settings tab and click the Facebook Connect button:. For example, you can use the Add New Filter option to create a special filter based on Ecommerce behavior :. Setting up Google Analytics Ecommerce Tracking and Facebook Pixel gives your site a strong foundation for overall analytics, as well as Facebook-specific analytics.

But there are also a lot of other tools that can further help with analytics and reports. Before we finish out this guide, here are three quality WooCommerce analytics plugins for further consideration:. Needless to say, Bryce knows his way around WooCommerce pretty well. The Mixpanel WooCommerce extension from Skyverge makes the setup process easy.

As the name suggests, the Abandoned Cart Reports for WooCommerce plugin makes it easy to see how many abandoned carts your store experiences, as well as which products get abandoned or recovered the most. And if you decide you want a deeper look, you can consider adding tools like Metorik, Mixpanel, or others. Human vs Bots Website Traffic—not all website traffic is equal The distribution between the number of bots and the number of real people visiting your site is reflected by the quantity of crawlers registered, which is usually an alarming sign.


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Anowave is specializing in developing extensions for Magento 1 and Magento 2, custom themes for Magento and Wordpress plugins. You will find here our best extensions. Track product impressions, product detail views, add to cart actions, remove from cart actions, checkout steps and purchases in WooCommerce through Google Tag Manager and Data Layer. Track banner and promotion performance. Target your Facebook ads to audiences of people who have visited your website and remarket to people who have expressed interest in your products. You can receive in depth data about your customers, their shopping behavior, your product performance, AdWords performance and more.

The Google Analytics plugin simply makes these analytics even better. When it comes to data, more = better. With more data about your customers and their.

WooCommerce Google Analytics Pro – How to Send Product Brand to Google Analytics

If you have a WooCommerce website and if you want to track the performance of the products, then MonsterInsight will help you. Shopping and Checkout behavior- In this report, you will get the product page views, shopping cart initiations, and abandonments completed transactions and more. Product list performance report- In this report, you can track the performance of a group of products showing on your website. The first step is to install the MonsterInsight plugin. If you are new to MonsterInsight, you can read my article about MonsterInsight. Although it is more than the analytics plugin, you will get more stats which is not available in Google Analytics. For this tutorial, we need an eCommerce addon of MonsterInsight. You will have to purchase the premium MonsterInsight plugin. Once you purchase the MonsterInsight, you will have to activate the eCommerce addon, to do so, navigate to Insights » Addons » eCommerce, and activate the plugin.

Google Analytics and Enhanced Ecommerce Tracking

enhanced google analytics woocommerce

Integrates Google Analytics — eCommerce tracking and automates end-to-end Google Shopping with dynamic remarketing tags. By opening an e-commerce store, your job is half done. To run it efficiently, drive traffic to your website, and increase conversions, you have to do one more thing. Know Your Shoppers Well! And how will you do that?

Whether you have a simple online retail store or a large eCommerce marketplace, using Google Tag Manager for your WooCommerce website can help you and your business immensely. It makes installing and managing tags like Facebook Pixel, Google Analytics tracking code, and Google Ads conversion tracking code on your website easier and safer.

Enhanced ecommerce

When it comes to WooCommerce and Ecommerce in general , high quality reports and analytics plugins are absolute necessities. They help you understand your customers, which products are selling, what your conversion rate is, cart abandonment, and more. It's even more helpful if this data is visually accessible in the form of a graph or report. The base installation of WooCommerce comes with pretty decent reporting, but if you were looking for advanced analytics , you're going to need to get a third party plugin. Many of these work well with Google analytics, but some bring their own analytics platforms to the table.

How to add Google Analytics to your WordPress and WooCommerce website

In this tutorial, we are going to look through the best practices for integrating Google Analytics into your WooCommerce store to get all the necessary data about your users and their purchases. Web analytics is the process of collecting, analyzing and interpreting data about the visitors of your site and their online behavior. Analytical information helps to improve and optimize a web project, contributes to the development of commercial and non-commercial sites. Analytics is particularly valuable for online stores. Today, many e-commerce niches are highly competitive.

Setup Enhanced Ecommerce and E-commerce Tracking in WooCommerce using Google Tag Manager without any plugin of Wordpress using Datalayer on.

Find centralized, trusted content and collaborate around the technologies you use most. Connect and share knowledge within a single location that is structured and easy to search. Also, I've tried google ecommerce integration plugin but it didn't work.

If you are using an older version of my plugin, please consider to upgrade. This article describes how to setup enhanced ecommerce tracking in Universal Analytics tags or in some cases called Google Analyitcs 3 tags. Enhanced Ecommerce for Google Analytics is the next generation of e-commerce tracking with lots of new features. If you are new to this please read the introduction article of the Google help first. Before you get started please review the following checklist to ensure everything is setup properly on your side:. You can activate both tracking code in GTM4WP options to make sure you can use both tracking codes if you are using multiple Google Analytics tracking IDs on your site.

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You can even see how many transactions are taking place and how much revenue your website is bringing in. With these valuable insights, you can tailor your sales and marketing accordingly to maximize business. This guide will show you how to get all the insights and data you need to track your store, find areas of improvement, and optimize results. When you connect a website to Google Analytics, it tracks your website activity and traffic. Then it shows you how many people visit your site, the device they use, their location by country, and more.

Google Analytics is the undisputed king of the website and eCommerce analytics world. While there are tons of existing guides on how to setup Google Analytics for WordPress and WooCommerce, many of them are full of poor advice or only get you half way there. Pro Tip! Always, always create a separate Google account for your eCommerce business.

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  1. Peppi

    Pass all limits.

  2. Myrna

    By what a curious topic

  3. Onur

    exactly, you are right

  4. Sidney

    Sorry, the topic mix. Removed

  5. Aswad

    Thanks for your support.