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Back to guides. A guide on how to redesign a website with customers in mind. This guide is here to help you carry out a successful redesign. We believe that what is good for customers is good for business, and our central thesis in this guide is that the best, safest, and most effective way of doing a website redesign is by approaching it with customers in mind. A website redesign is a high-level overhaul that involves significantly changing elements like the code, content, structure, and visuals of your current website to better serve your visitors.

A great website redesign tends to boost revenue, lower bounce rates , and improve user experience UX. A redesign usually implies that the code and visual appearance of a website change significantly. For example, a new visual identity and branding are rolled out, pages are restructured UX-wise to incorporate new modules and functionality, the information architecture gets updated, a new CMS content management system is introduced—and this all goes live around the same time.

A refresh takes place when the core structure and functionality of the website remain largely untouched and minor changes are applied. A redesign and a refresh may well be different when it comes to how resource-intensive they are, but they have one crucial thing in common: both of them will significantly impact your customers and their experience of your website.

And it all starts with asking a few questions:. When you start thinking about a redesign or refresh , there are some questions about your existing website and customers you MUST be able to answer:. But as a bit of a cautionary tale, this is what not asking these questions can cause:.

I was running a business before joining Hotjar. My team and I were working with a SaaS company to redesign their website.

We spent six months doing customer research and banked on a huge bonus because of how confident we were that we had nailed our target audience. We knew exactly who we were redesigning for, so we changed the CMS, we changed the copy, we changed the design—we changed every single thing—and we were happy with what we did because it was all based on research.

Except: we had missed a couple of key steps along the way. So we made all these changes, and the number of demos booked through the redesigned site tanked. We lost our bonus, I experienced burnout, which led to my three-person company being shut down. Think of the website redesign process as a house remodel.

Likewise, before launching into a redesign, you should have a clear map of your website ecosystem, scope out your wireframes, and know which pages need to be handled with care versus which ones can be torn down and rebuilt from scratch. One way to go about it is investigating the relationship between traffic and conversions ; depending on how the two are connected, each of your website pages will fall into one of 4 likely categories:.

Redesign all you want: these are the most risk-free pages on your site. In our experience, identifying your most valuable pages is one of the most overlooked parts of a website redesign. But finding out what the important pages are is only half of the story: you also need to know who is visiting them, and why. One way to do it is by creating customer personas : semi-fictional representations of your existing and ideal customers, based on real demographic and psychographic data.

Personas help you determine with a good degree of clarity:. For more instructions, check out this guide to creating a user persona in 4 steps. These can include tools such as:. Most of the businesses I worked on a redesign with were eager to get rid of what they had and restart from zero.

They would have happily burned everything to the ground and started again. But throwing everything away is a huge waste of time, resources, and potential.

A website is a goldmine of insights—what people are looking for, where the flow gets stuck, what makes a prospective customer hesitate and drop off. Which could have been added on your own in about 5 minutes.

For example:. Sales reps may currently use the website to capture target leads and will need to know the ins and outs of its updated structure.

Support and success teams will need to understand where to direct customers who are looking for information or issue resolution. If you are a business selling online, metrics related to your bottom line are the most accurate way to see whether your changes were successful. They get straight to the point: did your redesign pay off for the business? Revenue-related metrics tie back to the point of your redesign: to create a site that your target customers love—and therefore, purchase from.

They include:. The temptation to completely overhaul your site at once is probably lurking in the background—but a safer, more efficient way to go about it is focusing on the small things that can make a big difference first, making changes, and testing the results.

For example, you could:. Test whether the video on your homepage which existing customers have already told you they enjoyed could be moved above the fold. If that works…. We collected a lot of data on the questions people had, how they were going through the site, where their anxieties were, what were their motivations. This resulted in a lot of insight: for example, [we learned that] on the product page the benefits need to pop out and speak to mitigating customer anxieties. But we didn't just do the redesign and then launch it.

You do not want to break any of them. So take the most impactful idea that came out of your research, test it, implement if needed, and move on to the next one. Those are the ones to get started from. Customer preferences are always changing, and so are browser technologies, design practices, and accessibility standards.

Plus, things that worked at the time of the redesign might no longer work 12 months down the line. For example, compare heat maps of your older website pages vs. For example, if you have an in-house copywriter, they can write the content for your new site. Performing redesign research will help you identify how many pages you need to redesign, and how. Because customer preferences, browser technologies, and accessibility standards are always evolving, there is no specific timeframe for how often you should redesign your website.

Continual analysis of your current website and your business goals will help you identify new opportunities to optimize conversion rates CRO and user experience UX through a website redesign. A poor website redesign can have negative consequences on your SEO, while a well-thought-out redesign can have minimal effects on your SEO.

A poor redesign will result in a poor user experience, increasing your bounce rate. Depending on the scope of your project, a website redesign can take months to complete. For every redesign, you will need to:. Gather quantitative and qualitative data to help support your goals with website analytics and user behavior data. Audit your current website to understand what helps or prevents visitors from taking action. Revisit your business goals, re-test, and re-evaluate to stay up-to-date with changing customer behavior, design practices, accessibility standards, and browser technologies.

Sign up for a free Hotjar account, set it up, and find out what to keep and what to change on your website as you approach a full redesign. Sign in. Get started free. Toggle dark mode. Website redesign guide Redesign research process Website redesign tips. Best practices. Last updated 2 Feb What is a website redesign? When you start thinking about a redesign or refresh , there are some questions about your existing website and customers you MUST be able to answer: What are your most valuable pages right now?

Who is coming to your website, and why? What pages and elements are working well? How will you measure the success of the redesign? When a website redesign goes wrong I was running a business before joining Hotjar.

Why existing insight is important to a redesign Most of the businesses I worked on a redesign with were eager to get rid of what they had and restart from zero. I'll do a short interview with them, where I'm just trying to get the context behind who these [customers] might be. What do they come looking for? What pain points or objections do they have? I'm trying to get a little bit of qualitative background from different internal teams that I can bring with me to the quantitative side when I start to [plan] the redesign.

For example, you could: Test whether the video on your homepage which existing customers have already told you they enjoyed could be moved above the fold. If that works… Test whether social proof makes a difference to conversions on your checkout page. FAQs about website redesigns How much does a website redesign cost? Some factors to consider: 1 Data: a good website redesign relies on quantitative data i.

How often should you redesign your website? Does redesigning your website affect SEO? How long does a website redesign project take? Your must-have during a website redesign Sign up for a free Hotjar account, set it up, and find out what to keep and what to change on your website as you approach a full redesign. Start now! Guide index All guides. Redesign research process Next chapter. On this page.


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Part of the book series: X. Die 2. Es wird allen gefallen, die sich systematisch mit Webdesign befassen wollen. Norbert Hammer, Karen Bensmann. Fachverbundleiter Mediendesign in der virtuellen Fachhochschule.

Let your website do the hard-lifting in sales. Request a FREE feedback video over your current website and discover key areas that slows your customer.

How a Web Design Goes Straight to Hell

We make the process as simple as possible by giving you convenient options that make designing a streamlined and stress-free process. Our high quality semi-custom sites are our most popular option. They are designed to get you up and running within 6 weeks and can be rushed for an additional fee. E-commerce no longer needs to be painful and expensive. Our team allows you to keep your focus on growing your business. We will take care of the development. We want to make you look awesome! To keep our prices flat-fee, our e-commerce sites are built from pre-approved templates on the platform that is chosen.

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my hammer webdesign

Our WordPress websites are built to help you increase your online presence, close more sales, and build your business. Every successful business owner and eCommerce brand share one commonality — a great website. And WordPress is one of the best platforms to use to build, design, and maintain your website. Our WordPress web design services are here to help you get started on your WordPress journey.

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Designing ethically may sound daunting at first, but Lennart Overkamp sets forth a template for engaging stakeholders around new priorities, exploring objectives that span from individual to global impacts, and finally measure their effects. What can we do with just thirty pixels? With Progressive Web Apps blurring the lines between apps and websites, Patrick Brosset helps us think outside of the rectangular box. Learn how Windows Controls Overlay can free us from forty years of design constraints telling us how applications should look. Thirty pixels, it turns out, are full of exciting design opportunities.

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Internal links are the skeleton and frame that holds all that website design goodness together. In the most basic sense, Internal links connect a page on a domain to another page on the same domain; but internal links do so much more for a site than just allowing the user to go from point A to point B. Internal links provide the road map that will put you on the path to ranking organically. This blue dot tree represents your website, with the largest dot as your homepage.

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Trusted by Responsive Web design has been around for some years now, and it was a hot topic in Many well-known people such as Brad Frost and Luke Wroblewski have a lot of experience with it and have helped us make huge improvements in the field. What better aspect of responsive Web design to start off with than images? This has been a major topic for a little while now. It got more and more important with the arrival of all of the high-density screens. In responsive Web design, images come with two big related challenges: size and performance.

Our website design services are first class and designed to "wow" your customers. No matter what industry you're in, we have you covered. Get a professional look that will make your customers adore you. Having a beautiful website that's not visible in search engines is like doing brain surgery with a hammer.

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  1. Morogh

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  2. Irving

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  3. Wambua

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  4. Baruch

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