How to insert google tracking code into wordpress

As a website owner , something that you should definitely be familiar with is how to add Google Analytics to WordPress. Web analytics allow you to understand how visitors interact with your site. That information enables you to make improvements and create an even better user experience. For that reason, this article will show you everything you need to know about this topic. It will explain what Google Analytics is and why you should use it, talk about privacy concerns in connection with the new GDPR rules and several ways how you can add Google Analytics to WordPress both manually and via plugin. Google Analytics is a popular suite of web analytics tools present on literally millions of websites.

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WATCH RELATED VIDEO: How to Add Google Analytics 4 to WordPress: Step by Step Tutorial

Google Analytics & WordPress: Viewing Traffic Data

Add Google Analytics to WordPress and use the data to take your website to the next level! Analyze visitors, locations, pageviews, bounce rates, and more! Google Analytics is a free web analytic solution from Google.

This tool creates detailed statistics based on the visitors to a website. All site activities are tracked, including visits, page views, pages per visit, and bounce rates, along with average time spent on site.

Enhancing your visitor's experience is easy with Google Analytics. First, you can achieve a more fundamental level analysis of your site performance. Many aspects can be analyzed such as:. Google Analytics is available for free, and all you need is a Google or Gmail account to sign up. Follow these steps in this article to get started. First, you need to visit the Google Analytics website and sign up.

You will be prompted to log in using your Google account. You can sign in with your Gmail or Google account if you have one. Otherwise, create a Google account.

After signing in with your Gmail account, you will be taken to a screen like the one below. You can sign up for Google Analytics with your Gmail account here. An account name will be requested. This name will be used internally, so it can be anything you want. Then you will have a screen to enter details about your business, such as business size and how you intend to use GA with your business. Click the 'Next' button after entering this information.

Here you will be given the options to choose between a web, apps, or apps and web. The Google Analytics tracking code will now appear on the screen. The tracking code can be copied because, depending on the method you use; it needs to be entered into your WordPress site.

Furthermore, below we will cover the most common method you can employ to gather data about your users using Google Analytics. In this way, you do not have to modify your website's code.

Here are some best of the Google Analytics plugins for WordPress :. Enhanced Ecommerce Google Analytics Plugin. Google Analytics by 10Web. WP Google Analytics Events. Install and activate Insert Headers and Footers plugin. Save the changes. Advanced users who are familiar with code can use this method.

However, you will lose your code if you switch or update the theme. This method is not recommended very often. You will first need to copy the Google Analytics tracking code you found earlier in the step after signing up for Google Analytics. You can choose any method below but not both to add this code to your WordPress theme file.

Add code in header. Edit the header. Then save your changes! Add code via Function file. Add the Google tracking code to the functions. You can add the below code to your functions. Create your first container in Google Tag Manager after signing up for an account. Instead, you can click on the name of your parent theme in the file list to access it:. Data collected by Google Analytics can be viewed in the Google Analytics dashboard.

On the left sidebar, you will find the built-in Google Analytics reports. There are different sections on each page and clicking on the tabs will expand them to show more options.

If you own an eCommerce site, refer to our Google Analytics for eCommerce article for more information. Google Analytics has a wide range of metrics that are tracked in real-time. Here are a few benefits of using GA :. The number of times visitors have viewed your website is displayed here. You can also see which posts are most popular by breaking them down. Knowing the bounce rate of certain pages can help you develop a strategy to engage visitors before they hit the back button on the browser.

The duration is in regards to how long someone is at your website. This metric can be broken down to see how long people are viewing specific posts you create. The number of pages per visitor session can help you determine if people are exploring your site or if you need internal links to more of your content.

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Please fill out the contact form below and we will reply as soon as possible. Poor marketing may be the reason. However, the ideas offered here are not related to advertising or promoting, but instead to gaining more insight into your site's visitors and related details. Information about your visitors, trends, volumes, and locations will help you guide prospective visitors to your site.

Gathering information and performing analysis is easier than ever with Google Analytics GA. Google Analytics Google Analytics is a free web analytic solution from Google. Many aspects can be analyzed such as: Who is visiting your site What they are searching for If this site is useful to them How often visitors leave your site without navigating any further Which sites send the most traffic your way Where the traffic is coming from How long they stay on your site Etc. How to Sign Up with Google Analytics?

Add code via Function file Add the Google tracking code to the functions. How could we improve this answer? Table of Contents. Our award-winning customer care team is here for you. Contact Support.


Adding Google Analytics to WordPress: how to do it and how to protect data

When a user browses your WordPress site, a Web server creates a Web page and sends it to the user's browser. If the user decides he doesn't want to view the Web page, he might close his browser before the page completely loads. If the Google Analytics code is at the top of the Web page, it will probably record the user's visit. If it's at the bottom of the Web page, it might not. However, if you place older Google Analytics code at the top of a Web page, it can slow down your site when there are network issues. When it makes the request, it passes the data about your account and the user's visit to the server.

You can add the raw tracking code to your site's header with the Insert Headers and Footers plugin. After installing.

How to Add Google Analytics to WordPress (With and Without a Plugin)

Looking for the exact place to add the Google Analytics tracking code and connect it to your WordPress site? Google Analytics is a powerful analytics service that provides reports on website traffic, page views, bounce rate, referral sources, user behavior, website conversions and goals, and more. This information is critical to the growth and improvement of your website, your ongoing marketing strategy, and the expansion of your brand. Google Analytics is by far the most widely used and most popular website analytics tool available. It's not only robust in features, but also free to use. But finding where to add Google Analytics to your WordPress website code can be challenging, so we made it easy with this helpful guide. You can easily add Google Analytics tracking code to your WordPress site without a plugin through the header.

How To Add Google Analytics To WordPress [With & Without Plugin]

how to insert google tracking code into wordpress

You only see this for the first time you sign in to your Google Analytics account. Click on Start Measuring :. Fill in your basic account details and make sure to share your data by clicking on the checkboxes before you hit Next :. This usually includes a site or app name, a reporting time zone, and your preferred currency. Or, you can simply use a Google Analytics plugin like MonsterInsights to get it done without using any code.

If you want to get in-depth information about your website then Google Analytics is a fantastic tool. With it, you can check your sales, learn more about your customers, track the behavior of your visitors, and so much more.

How to Add Google Analytics to WordPress (Manually and via Plugin)

Google Analytics is the undisputed king of the website and eCommerce analytics world. While there are tons of existing guides on how to setup Google Analytics for WordPress and WooCommerce, many of them are full of poor advice or only get you half way there. Pro Tip! Always, always create a separate Google account for your eCommerce business. The setup process is pretty straightforward.

Add Google Analytics Tracking Code

Adding Google Analytics to your WordPress website is the best way to track how your visitors are interacting with your site. Google Analytics is the most comprehensive tracking tool for your website that allows you to see where your visitors are coming from, what they do on your site, which content is popular, and so on. It gives you a better understanding of your marketing impacts by providing easy-to-understand stats. Understanding your website visitors is the key to growing your traffic, subscribers, and revenue. By installing Google Analytics on your WordPress site , you can gather all your website data, which provides actionable insights to grow your business. Also check: Alternatives to Google Analytics.

Option 1 - Directly Inject Code in ultrasoft.solutions file from Theme Customization · Option 2 - Install a Free Google Analytics Plugin · Option 3 -.

How to add Google Analytics to WordPress

If you want to set the measurement ID without using the wp-admin user interface, use the filter below. While the purpose of this plugin is to be very tightly scoped, issues and pull requests are welcome on GitHub. I do not guarantee that everything will be merged or support will be given.

Google Analytics to WordPress

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This is a simple thing but it bears mentioning. The idea stems from wanting to market a theme with everything needed to create the website that you see in the demo. Theme developers have been successful at selling themselves as one stop shops. To that end, they often pack WordPress themes full of code that is better suited to the realm of plugins.

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How to Add Google Analytics To WordPress?

Google Analytics is a free analytics tool designed to track website performance and traffic. Many online marketers and SEO professionals use it to optimize websites and applications. There are 2 Google Analytics properties:. Google Analytics is currently one of the most comprehensive tools available for tracking web data and traffic. You can use Google Analytics to:. Google offers the Google Tag Manager to help website owners keep track of their tracking codes for a website. You can use Tag Manager to deploy your Universal Analytics property.

Do you own a website? If yes, you should track your visitors' interaction on the website. If you are looking for an effective way to track your website audience?

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